The Colonel’s Reserve

The Colonel’s Reserve is the pinnacle of Charlene’s offerings — a limited collection of ultra-premium experiences curated exclusively for the week of the Kentucky Derby and Kentucky Oaks. Each engagement is handled with the utmost discretion and tailored to perfection, from red-carpet arrivals to private events and weekend-long celebrations. These packages reflect the highest standard of service and access, reserved only for those who appreciate the rare union of heritage, horsepower, and hospitality.

Kentucky Derby:  Saturday, May 2, 2026

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Kentucky Oaks:        Friday, May 1, 2026

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Book The Colonel's Reserve

Hand Picked Reserves - The Colonel’s Derby Week Premium Services:

  • Group of women at the Kentucky Derby, wearing colorful dresses and elaborate hats, taking a selfie and smiling.

    Kentucky Derby Day Reserve

    Savor Kentucky Derby Day with The Colonel’s Reserve includes 10 hours of dedicated service, ensuring your experience is as effortless as it is unforgettable. Your private chauffeur remains at your full disposal — ready whenever you are — and premium parking at Churchill Downs is secured in advance. Charlene is always waiting when you need her, with no extra charges or hidden fees; just seamless service, start to finish, for the most celebrated day in racing.

    Extremely limited to just 1 booking per year!

    NOW BOOKING Derby Day: May 2, 2026!

  • Woman wearing a large pink hat adorned with pink feathers for the Kentucky Oaks with a crowd in the background.

    Kentucky Oaks Day Reserve

    On Kentucky Oaks Day, The Colonel’s Reserve offers the same uncompromising service and refinement, tailored to the electricity and anticipation that defines the day. Enjoy 10 hours of full-service transportation with your private chauffeur ready whenever you are, and reserved parking arranged at Churchill Downs. Charlene will always be waiting, polished and prepared, with everything included — no add-ons, no surprises — just an elegant ride to match the excitement of the day.

    Extremely limited to just 1 booking per year!

    NOW BOOKING Oaks Day: May 1, 2026!

  • A man and woman in formal wear, standing on the red carpet at a Gala entrance, surrounded by photographers and reporters taking photos and videos.

    Soirées, Galas & Grand Arrivals

    For Derby week’s most distinguished soirées, Derby galas and celebrations, The Colonel’s Reserve ensures seamless, round-trip service with the utmost attention to detail. The lights, the laughter, the unmistakable hum of Derby week — and your arrival with Charlene, perfectly timed. Reserve your journey from your place of stay to the evening’s celebration, and safely home again when the night winds down. Every detail handled, every moment composed — the art of arrival, lived to its fullest.

    Extremely limited availability!

    NOW BOOKING Derby Week 2026!

  • The Ruby Room at Jeff Ruby's, Louisville, with red velvet curtains, red chairs, and white tablecloths set for dining. A chandelier hangs from the ceiling, and there is a large portrait of a man in formal attire on the wall.

    The Evening Indulgence Reserve

    Whether it’s a long-standing reservation or a last-minute indulgence, The Colonel’s Evening Indulgence Reserve ensures your evening unfolds with flawless timing and quiet grace. Your chauffeur will arrive at your place of stay, escort you first for pre-dinner cocktails and then to dinner in comfort and style, and be waiting when the final toast is raised. With every mile polished to perfection, Charlene turns a night out into a memory — refined, romantic, and unmistakably Derby.

    Limited bookings available!

    NOW BOOKING Derby Week 2026!

  • Charlene, a 1964 Cadillac Eldorado convertible in Turino Turquoise, parked in front of a red brick building with a Buffalo Trace Distillery sign and a buffalo logo on the wall.

    The Spirit of Kentucky Reserve

    Spend the day tracing Kentucky’s most storied spirit from barrel to glass. The Colonel’s Spirit of Kentucky Reserve Bourbon Tour includes visits to two celebrated distilleries, complete with guided tastings and time to linger where the air carries a hint of oak and char. Between stops, enjoy a leisurely lunch at a local Southern-inspired restaurant. From first pour to final mile, every detail is handled with quiet precision — an experience that tastes as rich as it feels.

    Extremely limited availability - reserve your spot!

    NOW BOOKING Derby Week 2026!

  • Charlene, a 1964 Cadillac Eldorado convertible in Turino Turquoise, out in Kentucky's horse country, surrounded by orange and red autumn trees with a brick entrance gate and a wooden fence in the background.

    The Unbridled Legacy Reserve

    Spend the day among Kentucky’s most storied pastures — where tradition, grace, and power live in motion. The Colonel’s Unbridled Legacy Reserve offers private visits to two distinguished thoroughbred farms, each a testament to the heritage that runs deep in the Bluegrass. Between visits, enjoy a mid-day pause over Southern-inspired fare at one of the region’s finest local tables. From first greeting to final mile, every detail is handled with care — an experience that honors the unspoken bond between legacy, land, and legend.

    Extremely limited availability - reserve your spot!

    NOW BOOKING Derby Week 2026!

  • Group of people enjoying a whiskey tasting, with glasses of whiskey on trays, in a rustic setting with string lights and a horse in the background.

    The Bluegrass Heritage Reserve

    Experience two of Kentucky’s biggest passions and the unbridled spirit that define the state’s soul — bourbon and thoroughbreds — in one single unforgettable day. The Colonel’s Unbridled Spirit Kentucky Reserve includes visits to one celebrated distillery and one world-class horse farm, each offering a glimpse into the craft and heritage that make the Bluegrass unlike anywhere else. Midday brings a leisurely lunch at a Southern-inspired restaurant, where conversation lingers and time seems to slow. From barrel to bridle, every detail is polished to perfection — a day of Kentucky grace, distilled and unbridled.

    Extremely limited availability - reserve your spot!

    NOW BOOKING Derby Week 2026!

  • A vintage dual prop silver passenger airplane with red accents parked in front of an the historic terminal at Bowman Field in Louisville, KY at sunset.

    The First & Final Mile Reserve

    From the moment you touch down to your final farewell, The Colonel’s First & Final Mile Reserve ensures every arrival and departure is memorable and handled with seamless precision and grace. Your chauffeur will be waiting to greet you upon landing, assist with your luggage, and deliver you to your destination in the soft embrace of Charlene’s elegant white leather. When it’s time to depart, she’ll be ready once again — polished, poised, and perfectly on time — in the world of The Colonel’s Reserve, farewells too deserve a grand getaway.

    Limited bookings available - reserve your spot!

    NOW BOOKING Derby Week 2026!